Joe writes: On August 17th 1998*, an act called Roy Vedas released a single on Mercury Records to no acclaim except perhaps mine. Such a weird but infectious lyric, sound, and concept. Even the name of the act is weird. On October 26th 1998, Believe by Cher was released in the UK? Did Cher's producers get the idea for the "Cher Effect" overuse of Autotune from Roy Vedas? No - there would barely have been time.
The account I heard is that producers Mark Taylor and Brian Rawling acquired Autotune on the advice of David Foster, who'd told Cher it suited her voice. Mark was experimenting with, and learning how to use, the software when he happened across the effect by accident. Brian and Mark liked it and nervously played it to Cher and her then-label boss Rob Dickins. Rob started to say "It's too much, it's distracting, take it out...", or words to that effect, before Cher said "It comes out... [dramatic pause] over my dead body". Good call Cher.
In celebration of International Women's Day, Believe has just been announced as the biggest selling single by a female artist ever in the UK. Meanwhile Fragments Of Life continues to languish in obscurity, but still sounds great to me.
* In case anyone wants to update Wikipedia, I got the Roy Vedas release date from a PDF of music industry publication The Tip Sheet, which I have on my computer.
The account I heard is that producers Mark Taylor and Brian Rawling acquired Autotune on the advice of David Foster, who'd told Cher it suited her voice. Mark was experimenting with, and learning how to use, the software when he happened across the effect by accident. Brian and Mark liked it and nervously played it to Cher and her then-label boss Rob Dickins. Rob started to say "It's too much, it's distracting, take it out...", or words to that effect, before Cher said "It comes out... [dramatic pause] over my dead body". Good call Cher.
In celebration of International Women's Day, Believe has just been announced as the biggest selling single by a female artist ever in the UK. Meanwhile Fragments Of Life continues to languish in obscurity, but still sounds great to me.
* In case anyone wants to update Wikipedia, I got the Roy Vedas release date from a PDF of music industry publication The Tip Sheet, which I have on my computer.